MTV Visual Ident

MTV gave me the great chance to be part of their new visual MTV idents master plan, creating a new bumper for them, with the aim of getting a new contemporary look calling for a “Back to the future” approach. They wanted to revisit a low-fi mindset and encourage experimentation, looking for contemporary youth aesthetics that surprised MTV’s audience, pieces that felt more like art than commercials, with a strong visual impact. Plus, obviously, it had to reflect the brand’s personality: Irreverent, Fun, Optimistic, Innovative and Passionate!

So.. I put that on a mixer and…that’s the result!

As the camera moves, the MTV logo is discovered through an anamorphic composition made of neon tubes. It’s surrounded by 3D scanners of plants and stones.

Process…

CREDITS CLIENT: MTV DIRECTION & ANIMATION: Joan Guasch MUSIC: Sau Poler